Embassy Theatre = Big Tourism Dollars for the City

The Embassy Theatre currently creates about $3.75 million annually in direct and trickle-down business activity for Allen County, an economic-impact study shows.

The historic theater hired the Community Research Institute at Indiana University-Purdue University Fort Wayne to conduct the study, the Embassy said in a news release. The study, which was funded in collaboration with Visit Fort Wayne and the Downtown Improvement District, involved the Sept. 1, 2010-Aug. 31, 2011 season.

Findings include:

*More than 110,000 people visit the Embassy Theatre annually; about 34 percent of them live outside Allen County.

*Out-of-county visitors going to the Embassy spent about $1.018 million on local restaurants, lodging, retail and other activities.

*More than $1.02 million of downtown Fort Wayne’s economy is directly related to events at the Embassy, mainly involving restaurant dining and hotel accommodations.

*The Embassy spends about $1.35 million annually in Allen County. This figure includes about $502,000 in wages to Embassy employees who are county residents, as well as marketing expenses, professional fees, contract labor and supplies.

*Recent construction projects at the Embassy Theatre created an additional benefit of about $1.5 million for the county in construction employment and spending. The projects include a third-floor pedestrian walkway completed in December 2009 and the Robert Goldstine bridge completed in September 2010.

The full study can be downloaded at http://new.ipfw.edu/centers/cri/reports/index.html.

Built in 1928, the Embassy Theatre plays host to nationally touring Broadway shows, concerts of all types, movies, educational programming and programs for young people. For more information, go towww.fwembassytheatre.org.

-News Sentinel

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Categories: Entertainment

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